Finding the right partner can be challenging. Whether it’s about love, business, or friendship, it always requires time, effort, and a bit of courage. Wouldn’t it be great to get a little help and instantly meet the person who’s perfect for…
The Benefits of Indoor Navigation for Trade Shows and Conferences: Never Go Without It Again
Have you ever seen visitors completely lost while trying to find a booth inside a massive exhibition hall? Or, as an organizer, have you ever wanted to understand which corridors are most visited or where attendees tend to stop the most…
Event Organizers: The 5 Marketing Strategies Used by the Best
As an event organizer, much of your success depends on your ability to plan outstanding events and make your clients return again and again. While your events may speak for themselves (and perhaps they do!), the truth is that you need strong marketing to…
Restarting the Events Industry – IEN2021: Key Insights and Takeaways
IEN2021 was a major event hosted on the LetzFair platform, bringing together top professionals and experts from the Italian trade fair industry. The goal of the conference was to plan a strong post-Covid restart for the events sector and to share practical advice for exhibition…
4 Ways to Make Your Hybrid Event Monetizable
Sponsorship is one of the most valuable tools for event organizers, which is why making your hybrid event monetizable has become an increasingly crucial challenge. Today, event professionals must find effective strategies to generate revenue from hybrid events for both sponsors and exhibitors. After all,…
Why Your Future Events Must Be “Phygital”?
The term phygital connects the offline and online worlds — and it will define the future of events. Future events must be phygital, as this approach merges the physical environment with the digital one. In other words, it combines the best of both worlds…