Have you ever seen visitors completely lost while trying to find a booth inside a massive exhibition hall? Or, as an organizer, have you ever wanted to understand which corridors are most visited or where attendees tend to stop the most…
Event Organizers: The 5 Marketing Strategies Used by the Best
As an event organizer, much of your success depends on your ability to plan outstanding events and make your clients return again and again. While your events may speak for themselves (and perhaps they do!), the truth is that you need strong marketing to…
Pandemia ed eventi: cosa ha imparato il settore delle fiere commerciali
Negli ultimi 14 mesi, la pandemia ha messo a dura prova il settore degli eventi a livello globale, costringendo ogni organizzatore di eventi a ripensare il proprio modello di business e ad abbracciare la trasformazione digitale più che mai. Ecco cosa…
Pandemic and Events: What the Trade Show Industry Has Learned
Over the past 14 months, the pandemic has put the global event industry to the test, forcing every event organizer to rethink their business model and embrace digital transformation more than ever before. Here’s what the trade show sector has ultimately learned from the pandemic and events crisis: 1. Trade Shows Remain Essential…
In-person Events: How to Prepare for Their Return
A year after the pandemic forced in-person events to come to a halt, things are finally improving. As restrictions ease, many countries are preparing to return to live, physical gatherings—and it’s time to get ready for a smooth transition from online to in-person experiences….
App per eventi: come garantire la sicurezza durante i tuoi eventi dal vivo
Con il tanto atteso ritorno agli eventi dal vivo, la tecnologia mobile è destinata a svolgere un ruolo cruciale e le app dedicate agli eventi saranno fondamentali per garantire un ambiente sicuro e protetto a tutte le persone coinvolte. Un’app per…
App for Events: How to Ensure Safety at Your In-person Event
As we make our long-awaited return to in-person events, mobile technology is set to play a crucial role—and event apps will be at the heart of ensuring a safe and secure environment for everyone involved. An app for events is a powerful tool that helps organizers…
4 strategie di marketing digitale per rendere i tuoi eventi ibridi un successo
Nell’ultimo anno, gli organizzatori di eventi sono stati costretti a ripensare il loro approccio al marketing digitale per gli eventi ibridi al fine di favorire il coinvolgimento e un successo misurabile. L’obiettivo principale di qualsiasi evento — che sia educare, informare,…
4 Digital Marketing Strategies to Make Your Hybrid Events a Success
Over the past year, event organizers have been forced to rethink how they approach digital marketing for hybrid events in order to drive engagement and measurable success. The main goal of any event—whether it’s to educate, inform, discuss, or celebrate—is to bring people…
Restarting the Events Industry – IEN2021: Key Insights and Takeaways
IEN2021 was a major event hosted on the LetzFair platform, bringing together top professionals and experts from the Italian trade fair industry. The goal of the conference was to plan a strong post-Covid restart for the events sector and to share practical advice for exhibition…